Minor Project: Group 10 Yubari (Expedio) Compilation

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21.04.2025 - 01.08.2025 (Week 1 - Week 15)

Kiew Ting Yi (Nicole) / 0361143 / Bachelor of Design (Honours) in Creative Media
Minor Project
Group 10 Yubari Expedio Compilation

Table of Contents:

1. Instructions
2. Compilation
  • Task 1 : Project Proposal
  • Task 2 : Design Management Protocols
  • Task 3 : Final Presentation
3. Reflection

INSTRUCTIONS

COMPILATION

PROGRESS TRACKER:


TASK 1 PROJECT PROPOSAL (Presentation Week 10)




TASK 2 DESIGN MANAGEMENT PROTOCOLS


TASK 3 FINAL PRESENTATION (Presentation Week 15)

REFLECTIONS

Working on Yubari over the past weeks has been both a creative and strategic learning experience. From early brainstorming sessions to developing our customer journey map, I’ve learned how important it is to align every task with the brand story and user needs. The process of creating user personas, gathering insights, and conducting interviews gave me a deeper understanding of how diverse our audience is and how their lifestyles shape their expectations.

Visiting the company and testing the original product added a new dimension to my design thinking. It reminded me that a product is more than its aesthetics, it’s about the emotions and routines it becomes part of. Translating these insights into our How Might We questions, brand values, and big idea allowed us to build a more engaging and emotionally resonant concept.

There were challenges along the way; aligning visuals with our customer journey, refining our art direction for consistency, and planning content with real launch scenarios in mind. However, these pushed me to improve my communication, organisation, and visual planning skills. Using tools like Figma for our microsite and app design, and developing marketing materials like Instagram posts, packaging visuals, and QR-linked educational content, taught me how branding extends into every touchpoint of the customer experience.

As we neared our final presentation, I’m proud of how our team has evolved Yubari from just a product idea into a lifestyle concept. More than anything, I’ve learned that design is about creating connections, between a product and its user, between a brand and its community, and between an idea and the emotions it inspires. My team nailed the presentation off the park and the client seems to feel the same! Our efforts and chemistry as a team showed and that's worth it for me.

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