Design Principles Task 3: Development & Design
17.02.2025 - .03.2025 (Week 4 - Week )
Kiew Ting Yi (Nicole) / 0361143 / Bachelor of Design (Honours) in Creative MediaDesign Principles
Task 3 : Development & Design
Table of Contents:
1. Lectures
INSTRUCTIONS
According to the Module Information Booklet (MIB), we are to:
- A recap of Task 3 brief.
- Select one of the 3 ideas you proposed in Task 2.
- Using colour exploration, composition, typeface, positioning, etc., with design principles in mind, come up with the final artwork.
- Create your final design in A4 size, JPEG format in at least 300dpi pixel size.
- Label the design as <Your Name_Title of Design_Task 3>
- Write a 200-word rationale explaining/defending:
- i) the decisions made in your design
- ii.) the meaning/purpose of the design
- iii) the design principles that are employed to create the design.
- Include feedback from your lecturer.
TASK 3: DEVELOPMENT & DESIGN
As a recap of Task 3 Brief, we need to select one of the sketches we made from Task 2 to finalise a
design. By exploring using colors, composition, typeface, positioning, or
any elements with design principles in mind, we will finalise the design and
label it as above. We will also include a Final Compilation post
after.
CHOSEN ARTWORK FROM TASK 1
Figure 4.0(a) Video process of sketch
Figure 1.0 Lost Soul (2022) by Mitch (@itsallinsideus)
Oil Painting on Canvas, 30 x 24 inches.
SKETCHES FROM TASK 2
Oil Painting on Canvas, 30 x 24 inches.
SKETCHES FROM TASK 2
I've tried to choose one artwork amongst the 3 sketches, but I had many
ideas while exploring, so I narrowed to these 2 sketches:
Figure 1.1(a) Sketch from Task 2
Figure 1.1(b) Sketch from Task 2
DEVELOPMENT & DESIGN
Exploration from Figure 1.1 (a) Sketch from Task 2
Figure 2.0 (a) Added Cat Element
Figure 2.0 (b) Changed Color Scheme
Exploration from Figure 1.1 (b) Sketch from Task 2
Figure 2.1 (a) Added swirl element
Figure 2.1 (b) Changed Color Scheme
PROCESS
After having to choose between the sketches, I went ahead on the latter
idea. I thought on how to change or play around with the elements, and so
i tried to switch on the placement of the elements. I wanted to bring back
the mirror/frame in the original artwork, so this is what came out of it.
Figure 2.1 (c) Replaced swirl element to subjects
I started with a basic tone, but it looked a bit too bland. I added the
swirl at the back to mimic the mirror/frame and then added water
overflowing to show the tears drowning the subjects.
Figure 2.1 (d) Added more color elements to fill the space
After the consultation with Mr Vinod, he suggested to add a sink on top of
the place to feel like an upside down perspective instead of adding more
swirling elements.
I started on a new canvas, and then I started bare sketching:
Figure 3.0 Bare sketch on new canvas
Then I added the sink, and added colors while referencing the chosen
artwork.
Figure 3.0 (a) Bare sketch on new canvas
Figure 3.0 (b) Bare sketch on new canvas
Figure 3.0 (c) Bare sketch on new canvas
Figure 3.0 (d) Bare sketch on new canvas
Figure 3.0 (e) Bare sketch on new canvas
Figure 4.0 Results from Exploration
Figure 4.0(a) Video process of sketch
Mr Vinod suggested to clean the lines and patches, so I did just that.
This is the final outcome:
FINAL OUTCOME
<Kiew Ting Yi (Nicole)_Three Crybabies_Task 3>
Figure 4.1 Final Outcome in PDF
DESIGN RATIONALE:
i) Design Decisions:
I chose to use
vibrant oranges and blues to create a stark contrast,
intensifying the visual impact and emotional tone of the piece. I wanted
the colors to evoke a sense of unease energy, as they oppose each
other in terms of warmth and coolness. I used swirling, distorted lines
around the figures to
emphasize the feeling of disorientation and anxiety, as if the
characters are caught in a whirlwind of emotion. I positioned the
characters below the viewer’s perspective to evoke a sense of
vulnerability and to make the viewer feel as if they are detached,
merely observing. I decided to blur the reflections and textures
intentionally to further enhance the tension and surreal atmosphere,
making the whole scene feel dreamlike and distorted.
ii) Meaning/Purpose:
The purpose of the design was to convey inner turmoil and confusion,
possibly symbolizing emotional overwhelm or a fragmented sense of self.
The mirror and sink represent moments of self-reflection, and I wanted
to explore how people face their inner emotions. By including the cat, I
aimed to suggest that even companions are not immune to the energy we
give off, and how anxiety can affect every aspect of life, even those
around us. The name " Three Crybabies" offer a sense of perspective that
besides the two subjects that are crying, you as the viewer could be
crying too for empathising/relating to this.
iii) Design Principles:
In this piece, I used contrast to highlight emotional
intensity, movement to guide the eye through the scene’s
chaos, and emphasis to draw attention to the wide-eyed faces. In this
piece, I used contrast to highlight emotional
intensity, movement to guide the eye through the
scene’s chaos, and emphasis to draw attention to the wide-eyed faces. I
chose to emphasize the wide-eyed expressions on both the human and the
cat by distorting the eyes with white, chaotic strokes. The eyes, being
the focal point, create a feeling of shock or distress, and the viewer
is drawn to them first before exploring the rest of the image. I used
this technique to make sure the emotions of the figures are clearly the
centerpiece of the artwork. I also
applied repetition in the grid pattern of the tiles and
the repetitive swirls, which visually ties different parts of the
artwork together. The grid serves as a structural contrast to the
organic swirling motions, adding a sense of order that conflicts with
the chaotic elements, further heightening the tension.
FEEDBACKS
Week 6
General Feedback: Work more on the sketches as there's only 1 class left before
submission.
Specific Feedback: Add more details to enhance the abstract art like the chosen
artwork.
Week 7
General Feedback: As long as size fits one length of the A4, it's considered accepted.
Make sure it is JPEG 300dpi.
Specific Feedback: Be more delicate with the lines and the strokes, pay more time to
create cleaner artwork.
General Feedback: Work more on the sketches as there's only 1 class left before submission.
Specific Feedback: Add more details to enhance the abstract art like the chosen artwork.
General Feedback: As long as size fits one length of the A4, it's considered accepted. Make sure it is JPEG 300dpi.
Specific Feedback: Be more delicate with the lines and the strokes, pay more time to create cleaner artwork.
REFLECTIONS
EXPERIENCES
I reflected on my own experiences with anxiety
and feeling overwhelmed for this assignment. The
swirling lines and chaotic elements were a
direct response to moments where everything
around me felt distorted, where my emotions felt
too large to contain. The process of translating
those feelings into visual form was cathartic,
allowing me to externalize emotions that are
often difficult to express. Including the cat
was from the way I’ve experienced how my pets
often mirror my emotional state during stressful
moments, providing comfort but also absorbing
the chaotic energy around me. The contrast
between the grid pattern and the fluid chaos
represented my own struggle to impose order on
my thoughts and emotions, a reminder that
sometimes, despite our best efforts, we have to
let go and accept the disarray. This piece
became a reflection of how we navigate our
emotional landscapes, often alongside those we
hold close.
OBSERVATION
As I began creating this piece, I paid close
attention to the emotional energy I wanted to
convey. I observed how moments of disorientation and
chaos often feel overwhelming, and I wanted to
capture that raw intensity. I chose to use vibrant
orange for the background to evoke feelings of heat,
urgency, and emotional intensity. The dark
silhouettes of the figures helped create contrast,
allowing the swirling energy to stand out more. I
noticed how adding the cat alongside the human
figure strengthened the sense of shared experience,
a reflection of how emotions can be mirrored and
felt by both humans and animals.
FINDINGS
During the creation process, I found that the use
of swirling lines and distorted forms effectively
communicated a sense of inner turmoil. I purposely
exaggerated the size of the eyes to emphasize the
overwhelming emotional state and the disconnection
from reality that can come with moments of extreme
stress or anxiety. I used the grid pattern in the
background as a way to represent structure and
order, but I disrupted it with chaotic strokes to
highlight the tension between trying to maintain
control and succumbing to emotional chaos. The
inclusion of the cat alongside the human figure
allowed me to explore the idea of shared emotions
across species, suggesting that both can experience
similar states of being.
EXPERIENCES
I reflected on my own experiences with anxiety
and feeling overwhelmed for this assignment. The
swirling lines and chaotic elements were a
direct response to moments where everything
around me felt distorted, where my emotions felt
too large to contain. The process of translating
those feelings into visual form was cathartic,
allowing me to externalize emotions that are
often difficult to express. Including the cat
was from the way I’ve experienced how my pets
often mirror my emotional state during stressful
moments, providing comfort but also absorbing
the chaotic energy around me. The contrast
between the grid pattern and the fluid chaos
represented my own struggle to impose order on
my thoughts and emotions, a reminder that
sometimes, despite our best efforts, we have to
let go and accept the disarray. This piece
became a reflection of how we navigate our
emotional landscapes, often alongside those we
hold close.
OBSERVATION
As I began creating this piece, I paid close
attention to the emotional energy I wanted to
convey. I observed how moments of disorientation and
chaos often feel overwhelming, and I wanted to
capture that raw intensity. I chose to use vibrant
orange for the background to evoke feelings of heat,
urgency, and emotional intensity. The dark
silhouettes of the figures helped create contrast,
allowing the swirling energy to stand out more. I
noticed how adding the cat alongside the human
figure strengthened the sense of shared experience,
a reflection of how emotions can be mirrored and
felt by both humans and animals.
FINDINGS
During the creation process, I found that the use
of swirling lines and distorted forms effectively
communicated a sense of inner turmoil. I purposely
exaggerated the size of the eyes to emphasize the
overwhelming emotional state and the disconnection
from reality that can come with moments of extreme
stress or anxiety. I used the grid pattern in the
background as a way to represent structure and
order, but I disrupted it with chaotic strokes to
highlight the tension between trying to maintain
control and succumbing to emotional chaos. The
inclusion of the cat alongside the human figure
allowed me to explore the idea of shared emotions
across species, suggesting that both can experience
similar states of being.
