Experiential Design: Task 1

21.04.2025 - 12.05.2025 (Week 1 - Week 4)

Kiew Ting Yi (Nicole) / 0361143 / Bachelor of Design (Honours) in Creative Media
Experiential Design
Task 1 : Exploration


Table of Contents:

1. Learning and Reflections
2. Instructions
3. Class Activities
4. AR Proposal Ideas
5. Feedbacks
6. Reflection


LEARNINGS AND REFLECTIONS

Week 1: Introduction to AR & Blog Setup

We were introduced to the experiential design module and the importance of AR in spatial storytelling. I appreciated the emphasis on user experience as a core part of AR design. Setting up the blog also made me more aware of how I’ll be documenting my learning over time. Mr Razif showed us examples from past students, giving us an idea of what's to come for the next 14 weeks.

Week 2: Customer Journey Map

We were introduced what does XR or MR meant, and we were taught to think beyond the box; by doing a group activity in class where we figured a problem together and solve using Customer Journey Map and also doing a future one. I specifically had fun with this because my teammates were quite helpful in figuring out the key issues in the journey, the pain points and gain points. 

Week 3: AR Demonstration + AR Experience Activity (Absent)

Even though I was absent, I tried to see what my classmates were doing and decided to work on the activity on my own. I discovered once again how to differentiate AR vs MR and how extended visualisation can help in different scenarios in everyday life (like Kitchen, Gym and Mall). I also tried the Google / Mayamode AR feature at home to practice.

Week 4: Affordances in UX (Online Video, Public Holiday)

As it was a public holiday, I watched the video Mr Razif posted on MyTimes explaining what affordances in UX means. It helped me to think more on how I interacted with everyday design (how often I pulled a door that had a handle and pushed a door that didn't have handles) and compare it to digital design (e.g buttons needs to have hover effects/interactive elements to show to users that they are about to click on the button) and it made me understood how we as human tend to prefer using designs.


INSTRUCTIONS



According to the Module Information Booklet (MIB), we are to:

  • Explore current AR trends through hands-on exercises to understand different technologies and their limitations. This process helps them decide which tools to use for their final project. 
  • Complete all exercises
  • Write a reflective blog post
  • Propose three AR project ideas.



CLASS ACTIVITIES:

Week 2: Customer Journey Map

In class, we paired up as a group and came up with a Customer Journey Map. Benjamin, Me and Abigail initially came up with an idea around Taylor's Car Park but then ran into problems when coming up with potential AR Solutions, Benjamin then suggested the Library, and we went off with that.

You can see both the Current Customer Journey Map and Future Journey Map here:


You could see that there were a lot of pain points in just searching for a book to borrow from the library. The experience was fresh to me because I just borrowed a few book from the library not too long ago either. 



Figure 1.0 Me, Abigail and Benjamin presenting our Customer Journey Map



Figure 1.1 Me, Abigail and Benjamin presenting our Customer Journey Map


Mr Razif commented that we should try and test out Taylor's Library with AR one day during the class activity. I'm looking forward for this because it would actually help me to understand to see if the journey/experience has improved! We had a lot of fun working on this.

Vuforia + Unity Image Tracking Tutorial

We had to watch a tutorial video by Mr Razif on how to set up Vuforia and also do some basic image tracking tutorials.

First, we sign up on Vuforia, then download the latest update that pairs with Unity. 


Figure 1.2 Vuforia Download with Unity


Then, we opened a Database that allowed us to upload an image where it would also rate based off the "recognisable" image (which is very cool!)


Figure 1.3 Vuforia Database with Uploaded Image (5 stars!)

We placed a cube on top of our selected picture, saved TWICE (because it's how our project will be saved) and then hit play to interact with our creation. 


Figure 1.4 Placed a cube on top of our selected picture


And now we play! (and marvel at our cool creation!)


Figure 1.5 Me with a cube AR on my selected image on phone

Week 3: AR Demonstration + AR Experience Activity (Absent)

I was absent this week, but I went through the lecture slides and understood that we had a few tasks we had to do. First, we had to differentiate AR vs MR and mention the reasons of why we think it's either. Then, we had to try out Google / Mayamode's AR features. As I wasn't in class, I tried to do it at home. Because I was using iOS, Google only allowed to let me view animals in 3D, but not for AR live.

Figure 1.6 Scottish Fold, on Google 3D


However, because I wanted to see how it would've looked on my phone regardless, I went on to AR Quick Look instead and this is what I got:


Figure 1.7 Pancake on the floor of my home


I also tried with past senior's Mayamode Barbie figurines here:


Figure 1.8 Mayamode figurine on my couch

For the remaining of the class activity for Week 3, you can refer to this canvas below:
Slide for Week 3


AR Proposal Ideas

For this task, I specifically had one thing in my mind which was mental health as I really enjoy apps like Headspace which offers guided meditation and mental wellness. I feel like incorporating ideas like this would help a lot of users who needs to breathe to regulate themselves. I also had another idea, which is storybook telling, but I'm not sure if the idea is strong enough. But here is the proposal document:



Popular posts from this blog

Design Principles Task 2: Visual Analysis

Advanced Typography Task 1: Exercises (1 & 2)

Design Principles Task 1: Exploration