Interactive Design: Project 1

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24.09.2024 - 30.10.2024 (Week 1 - Week 6)

Kiew Ting Yi (Nicole) / 0361143 / Bachelor of Design (Honours) in Creative Media
Interactive Design
Project 1 : Web Redesign Proposal

INSTRUCTIONS


Objective:
The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should
demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.
 
Assignment Description:
You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:
     
Website Analysis:
 
Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.
 
Functionality:
Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.
   
Redesign Goals:
Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).
 
Target Audience:
Describe the intended audience for the redesigned website and how the new design will better meet their needs.
       
Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.
 
UX Enhancements:
Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.
Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times

Submission:
Submit your E-portfolio link that includes an embedded link of your proposal. The proposal can be prepared using any form of
presentation application such as Google Slide, Canva or Microsoft PowerPoint.


PROJECT 1: Web Design Proposal
PROCESS

At first, I had my eyes set on another website that was recommended by ChatGPT. But after trial and error about 3-4 times, I reflected on my attitude as a designer, and thought about using the Design Thinking and actually looked for a website that had value to me and my solutions. I remembered that my Uncle's company which my father is also working in; Procan (M) Industries, had a website.

Upon clicking on the website, it gave me so many inspirations. There was a lot of typo, the contrast hurts my eyes, the website is too old fashioned, and no copy/hooks to get clients to sign up and actually want to buy it's products. I rolled up my big girl sleeves and started revamping my Project 1 Slides.

WEB DESIGN PROPOSAL FINAL OUTCOME
Project 1 ITR Design by Nicole Kiew
REFLECTIONS

Doing this proposal has given me a taste of what being a designer coming up with a solution truly means, there's a lot of understanding the flaws and coming up with workable solutions. This project was really an eye opening experience in order to make me think more in terms of branding, and how websites/digital pages feel are the biggest key in today's marketing solutions.

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